Sans Superellipse Upbu 9 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Eurostile Candy', 'Eurostile LT', 'Eurostile Next', and 'Eurostile Next Paneuropean' by Linotype; 'Bi Bi' by Naghi Naghachian; and 'Eurostile SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, logos, branding, posters, packaging, futuristic, tech, industrial, sporty, retro, impact, modernize, systematize, signal tech, rounded, blocky, geometric, soft corners, compact counters.
A heavy, geometric sans with rounded-rectangle construction and broadly squared curves throughout. Strokes are uniform and substantial, with softened corners and frequent horizontal terminals that read as cleanly machined rather than calligraphic. Counters tend to be compact and squarish (notably in O/o and 8), and several forms incorporate purposeful cut-ins and flat joins that emphasize a modular, engineered rhythm. The lowercase is sturdy and utilitarian, with a single-storey a and a short, compact r; overall spacing and shapes favor bold silhouettes and strong word images in display sizes.
Best suited for headline and branding work where strong silhouettes and a compact, engineered texture are desirable—such as sports identities, tech products, gaming/UI titling, packaging, and poster graphics. It can also work for short navigational labels or signage-style applications when set with generous spacing and at sufficiently large sizes.
The font projects a confident, high-impact tone with a distinctly technological, transport-signage feel. Its rounded-squared geometry balances toughness with approachability, giving it a sporty, forward-looking character that can also read as retro-futurist depending on context.
The design appears intended to deliver maximum visual presence with a clean, modern-industrial voice, using rounded-rectangle geometry to create a cohesive, system-like look. Its forms prioritize immediacy and recognizability over delicate detail, supporting bold display typography that feels contemporary and engineered.
Distinctive details include the squared bowl construction, the streamlined numerals, and the angular diagonals in letters like K, V, W, X, and Z, which add motion against the otherwise rounded-rectilinear system. The design’s consistent corner rounding and uniform stroke weight help maintain a cohesive texture across mixed-case settings.