Sans Normal Perud 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Fact' and 'Pragmatica' by ParaType, 'Kagins' by Rhtype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, retro, approachable, high impact, approachability, display clarity, brand voice, rounded, chunky, soft, blunt, compact.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are thick and even, with blunt terminals and generously radiused corners that keep the forms soft despite the weight. Counters are relatively small and apertures tend to be tightened, producing a dense, punchy texture in words. The lowercase shows single-storey construction (notably in a and g) and simple, geometric foundations, while the numerals echo the same rounded, compact shaping for a cohesive set.
Best suited to headlines, brand marks, packaging, signage, and bold promotional layouts where a warm, high-impact sans is needed. It performs especially well at medium-to-large sizes, where the rounded details and compact counters remain clear and the dense texture becomes a design feature.
The overall tone is upbeat and approachable, combining a friendly softness with assertive mass. Its rounded geometry and dense rhythm lean toward a casual, slightly retro display feel rather than a clinical or technical voice.
Likely designed to deliver maximum impact with a friendly, rounded voice—prioritizing bold presence, simple geometry, and consistent forms for contemporary branding and attention-grabbing display typography.
In longer lines the heavy weight and tight internal space create strong color and visual impact, with punctuation and dots reading as bold, round marks. The shapes maintain a consistent, uniform build, emphasizing clarity at larger sizes and a sturdy, poster-like presence.