Sans Normal Nirug 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Moveo Sans' by Green Type; 'Belle Sans' by Park Street Studio; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, impact, approachability, clarity, modernity, rounded, soft corners, chunky, sturdy, compact counters.
A heavy, wide sans with rounded geometry and softened joins that keep the shapes feeling smooth rather than sharp. Strokes are thick and consistently weighted, with compact internal counters and generous overall width that creates a strong horizontal presence. Terminals tend to be blunt with subtle rounding, and curves (C, G, O, S) read as broad, even bowls. The lowercase shows single-storey a and g, a round i/j dot, and a descender on y, reinforcing a simple, contemporary construction. Numerals are bold and open, with a clear, straightforward 1 and broadly curved 2/3/5 forms.
Best suited to display contexts such as headlines, posters, logos, packaging, and short callouts where its width and mass can create impact. It can also work for bold UI labels or signage when set with ample size and spacing to preserve counter clarity.
The font projects a friendly, confident tone—big, clear shapes that feel welcoming and energetic rather than formal. Its rounded, chunky construction adds a playful warmth while still reading as solid and assertive, making it well-suited to attention-grabbing, upbeat typography.
Likely designed to deliver maximum visual impact with a friendly, rounded voice—combining broad proportions and simplified forms for clear, modern display typography that reads quickly and feels approachable.
Spacing appears comfortable for display use, with wide letterforms creating a steady rhythm and strong word shapes. The heavy weight and compact counters suggest it will prefer larger sizes or high-contrast settings where interior spaces remain clear.