Sans Normal Robet 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Kagins' by Rhtype and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, display signage, friendly, confident, retro, playful, punchy, impact, approachability, nostalgia, clarity, rounded, soft corners, bulky, compact counters, bouncy baseline.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are uniformly thick with minimal modulation, and many terminals are softened into blunt, curved endings rather than sharp cuts. Curved letters (C, G, O, S) lean on circular geometry, while diagonals (V, W, X, Y) are sturdy and slightly softened, keeping a consistent, chunky rhythm. Lowercase forms are simple and open, with single‑storey a and g, a round i/j dot, and a short-armed t; numerals are wide and weighty with generous curves and minimal detail.
Best suited to display typography where weight and presence are desirable: headlines, posters, brand marks, packaging, and short, high-impact messaging. It also works well for signage and bold UI callouts where a friendly, rounded voice is needed, but is less ideal for extended body text due to its dense color and tight counters.
The overall tone is bold and approachable, combining a nostalgic sign-painting/advertising feel with a modern, clean solidity. Its rounded heft reads friendly and playful, while the dense black shapes project confidence and impact.
The design appears intended to deliver maximum visual impact with a soft, welcoming personality—pairing stout, geometric letterforms with rounded finishing to keep the tone approachable while remaining highly attention-grabbing.
The spacing and shapes favor strong silhouettes over delicate interior detail, which gives headlines a stable, poster-like texture. The broad forms and tight counters can become quite dense in long lines, especially at smaller sizes or on low-resolution outputs.