Sans Normal Ridur 6 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'FF Infra' by FontFont (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, confident, friendly, clean, utilitarian, impact, clarity, modernity, neutral branding, legibility, geometric, rounded, high contrast, open apertures, large counters.
This typeface is a solid, geometric sans with broadly rounded curves and consistent, heavy stroke weight. Letterforms lean on near-circular bowls (notably in C, G, O, Q) paired with straight, squared terminals, producing a crisp but approachable texture. Counters are generous and shapes are simplified, with open apertures and sturdy joins that keep forms clear at a glance. The overall rhythm is even and compact, with clear differentiation in key shapes (two-storey "a", single-storey "g") and numerals built from the same round/straight construction logic.
It performs best in display contexts where impact and clarity are needed, such as headlines, brand wordmarks, posters, and wayfinding or signage. The large counters and open forms also suit short UI labels, buttons, and dashboards where quick recognition matters.
The overall tone is contemporary and dependable, with a friendly softness from the rounded geometry but enough firmness in the weight to feel assertive. It reads as straightforward and practical rather than decorative, lending a familiar, contemporary voice to headings and interface-style typography.
The design appears intended to deliver a modern, geometric sans voice with high legibility and strong presence. Its rounded construction and consistent stroke treatment aim for a clean, contemporary look that stays neutral enough for broad use while remaining distinctive at larger sizes.
The heavy weight and simplified geometry create strong silhouette recognition in both uppercase and lowercase. Punctuation and numerals match the same sturdy, rounded construction, helping mixed content feel cohesive in display settings.