Sans Normal Dydon 7 is a bold, very wide, low contrast, italic, tall x-height font.
Keywords: sports branding, automotive, tech branding, headlines, posters, sporty, futuristic, technical, dynamic, confident, speed, impact, modernity, clarity, branding, oblique, rounded, extended, streamlined, geometric.
A slanted, extended sans with broad proportions and softly squared curves. Strokes are monolinear and heavy, with rounded terminals and generous internal counters that keep letters open despite the weight. Uppercase forms feel aerodynamic and slightly angular in their joins, while lowercase maintains a large, legible core with compact ascenders and descenders. Numerals follow the same wide, rounded construction, giving the set a cohesive, forward-leaning rhythm.
Best suited to branding and display settings where a sense of speed and modernity is desirable—sports identities, motorsport or automotive graphics, and tech-forward product branding. It also performs well for punchy headlines and poster typography where wide, slanted forms can lead the layout and convey energy.
The overall tone is fast, modern, and performance-oriented, evoking speed and engineered precision. Its oblique stance and wide stance create a sense of motion and impact, making text feel assertive and contemporary.
The design appears intended as a high-impact, contemporary sans that combines geometric roundness with an italicized, speed-driven silhouette. Its wide set and heavy strokes prioritize presence and immediacy while retaining clear, open letter interiors for short to medium text lines.
Spacing appears intentionally roomy to accommodate the wide letterforms, helping longer words remain readable at display sizes. Curves (notably in O/C/G/Q) are smooth and controlled, while diagonal letters (A/V/W/X/Y/Z) emphasize the italic momentum without becoming sharp or brittle.