Sans Normal Vidaj 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'Akwe Pro' by ROHH, 'Hamburg Serial' by SoftMaker, 'Mestre' by Tipotecture, 'TS Hamburg' by TypeShop Collection, 'Plusquam Sans' by Typolis, and 'Rahere Sans' by ULGA Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, punchy, casual, retro, impact, motion, approachability, display, rounded, soft terminals, oblique, sturdy, compact.
This typeface presents a heavy, oblique sans with rounded construction and minimal stroke modulation. Curves are smooth and full, counters are relatively open, and corners are softened into gentle radii rather than sharp joins. The overall rhythm is energetic, with forward-leaning forms and a slightly compressed feel in places, while numerals and capitals maintain clear, sturdy silhouettes. Terminals tend toward blunt, softly rounded endings, supporting consistent texture in words at display sizes.
It performs best in headlines, short statements, and brand marks where a bold, energetic voice is needed. The strong oblique stance and rounded forms also suit packaging, promotional graphics, and sporty or youth-oriented branding where impact and friendliness are priorities.
The tone is upbeat and approachable, with a sporty, action-oriented slant that feels contemporary yet slightly retro in spirit. Its rounded shapes and hefty weight make it read as confident and friendly rather than formal or technical.
The design appears intended to deliver high-impact, fast-moving emphasis with a rounded, approachable finish. It balances sturdy letterforms with a pronounced slant to create a sense of momentum while staying legible and cohesive in bold display settings.
The italic angle is prominent and consistent across uppercase, lowercase, and figures, giving lines of text a strong sense of motion. Round letters (like O, C, G, e) emphasize smooth geometry, while diagonals (K, V, W, X, y) reinforce the dynamic, forward-driving personality.