Sans Normal Dubis 10 is a light, very wide, monoline, upright, normal x-height font.
Keywords: headlines, branding, posters, signage, packaging, clean, modern, friendly, neutral, airy, clarity, modernity, approachability, simplicity, rounded, open, geometric, minimal, low contrast.
A clean, rounded sans with near-uniform stroke weight and smooth circular construction in bowls and counters. Curves are generously open and terminals read as crisp, cut ends rather than tapered finishes, keeping the texture even and uncluttered. Proportions are notably extended horizontally, giving letters a broad footprint and relaxed spacing rhythm; round letters like O and C feel expansive, while straight-sided forms (E, F, L, T) stay simple and flat. Numerals follow the same geometric logic, with large, open shapes and consistent line weight.
Best suited to headlines, brand marks, short slogans, posters, and signage where the wide proportions can be used as a graphic feature. It can also work for UI labels or packaging callouts when you want an open, friendly sans, though longer paragraphs may require extra attention to measure and spacing due to its broad set.
The overall tone is modern and approachable, with a calm, neutral voice. Its wide stance and rounded geometry lend a friendly, contemporary feel without becoming playful or decorative, making it suitable for clear, confident messaging.
The design appears intended to deliver a contemporary geometric sans with a spacious, open reading texture and a distinctive wide silhouette. It prioritizes clean construction and even rhythm for straightforward communication and modern visual identity work.
In the sample text, the wide forms create a distinctive horizontal flow that can feel spacious at display sizes. The consistent stroke and open apertures help maintain clarity across mixed-case text, while the broad proportions will noticeably affect line length and layout compared with more compact grotesks.