Sans Normal Amgam 15 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Dexa Pro', and 'Dexa Round' by Artegra and 'Jindo' by Nine Font (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, presentations, brand systems, modern, neutral, friendly, clean, practical, clarity, versatility, modernization, accessibility, systematization, geometric, open apertures, rounded terminals, even rhythm, plainspoken.
A clean sans with broadly geometric construction and generously open counters. Strokes are even and steady, with minimal contrast and smooth curve-to-stem transitions that keep the texture uniform. Proportions read on the wide side, giving letters extra horizontal breathing room, while curves (notably in round forms) stay close to circular. Terminals are mostly straight or softly rounded, and the overall spacing produces an airy, highly legible line.
This style performs well in interfaces, product copy, and dashboards where clean shapes and open counters support fast scanning. It also suits editorial sidebars, reports, and presentation decks, staying clear at medium sizes while retaining a modern, approachable tone for brand systems and general-purpose communications.
The tone is modern and matter-of-fact, with a friendly edge from the rounded forms and open apertures. It feels approachable rather than technical, aiming for clarity and calm neutrality in continuous reading. The overall voice is contemporary and versatile, suited to straightforward communication.
The design appears intended as a dependable, contemporary sans focused on clarity and neutrality, using geometric underpinnings and simplified lowercase forms to keep the texture even. Its wide proportions and open shapes suggest an emphasis on comfortable reading and strong on-screen performance.
Distinctive single-storey lowercase forms contribute to a simplified, contemporary feel, and the numeral set appears designed for clear differentiation at a glance. The sample text shows stable rhythm and consistent color across lines, indicating a pragmatic design optimized for everyday readability.