Sans Superellipse Hilal 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'MVB Diazo' by MVB and 'Imagine Pro' by Salamahtype (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, children’s media, playful, punchy, retro, quirky, friendly, impact, approachability, retro flavor, display clarity, personality, blocky, rounded, compact, bouncy, cartoonish.
A heavy, compact sans with rounded-rectangle construction and softly bulging curves that keep counters open despite the dense color. Strokes are consistently thick with minimal modulation, and many terminals feel blunt or gently rounded, producing a cut-out, poster-like silhouette. Proportions are tight and slightly condensed, while overall widths vary by character, creating an uneven, lively rhythm. The lowercase is straightforward and sturdy (single-storey a), with small apertures and simplified joins that favor bold shapes over fine detail.
Best suited to short, high-impact copy such as posters, cover titles, brand marks, packaging callouts, and signage where bold shapes need to read quickly. It also fits playful contexts like kids’ products, event promos, and casual editorial headings where a quirky, retro flavor is desirable.
The overall tone is playful and slightly mischievous, with a bouncy, hand-set feel reminiscent of mid-century display lettering and comic/packaging typography. Its chunky forms read as friendly and informal, leaning toward attention-grabbing warmth rather than neutral text color.
Designed to deliver maximum visual impact with friendly, rounded geometry and simplified letterforms. The slightly uneven rhythm and compact proportions appear intended to add character and charm in display settings rather than disappear into body text.
The font maintains strong impact at large sizes, with distinctive, slightly irregular spacing and character widths that add personality in headlines. Rounded corners and superelliptical bowls give it a cohesive, soft geometry even when strokes are extremely heavy.