Sans Normal Ormiz 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, retro, approachable, chunky, impact, friendliness, display clarity, nostalgia, rounded, soft corners, geometric, compact, sturdy.
A heavy, rounded sans with compact proportions and soft, subtly squared curves. Strokes are consistently thick with minimal modulation, and corners tend to be blunted rather than sharp, giving counters and joins a smooth, cushioned feel. Circular forms like O and 0 are broadly oval and even, while straight-sided letters (E, F, L, T) keep firm verticals and wide, flat terminals. The overall rhythm is dense and solid, with short extenders and simple, clean construction across caps, lowercase, and figures.
Well-suited for display applications where a bold, friendly voice is needed—posters, storefront or wayfinding signage, product packaging, and brand marks. It also works for short bursts of text such as titles, pull quotes, or UI labels where a strong, approachable emphasis is desired, rather than long-form reading.
The tone reads friendly and slightly nostalgic, like mid-century signage or bold packaging typography. Its soft geometry and chunky weight make it feel welcoming and confident rather than technical. The personality is playful without becoming novelty, lending a casual, everyday warmth to headlines.
The design appears intended to deliver a robust, highly legible display sans with rounded geometry and a warm, approachable character. It prioritizes strong silhouettes, even typographic color, and simple forms that reproduce well across print and screen contexts.
The uppercase has a strong presence with broad forms and clear silhouettes, while the lowercase stays simple and sturdy, keeping round letters open and readable. Numerals match the letterforms with similarly rounded geometry and prominent shapes that hold up well at larger sizes. Overall spacing feels designed for impactful, compact setting where the heavy strokes create an even color.