Sans Normal Ahlid 11 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Artegra Sans' and 'Artegra Soft' by Artegra, 'Apres' by Font Bureau, 'FF Eureka Sans' by FontFont, 'Branding SF' by Latinotype, and 'Banana Bread Font' by TypoGraphicDesign (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, logos, playful, friendly, punchy, retro, impact, approachability, personality, compactness, rounded, bulky, bouncy, soft corners, quirky.
This typeface is a heavy, compact sans with rounded, slightly irregular contours and a softly blocky build. Curves are generous and terminals tend to end with blunt, subtly tapered cuts, giving letters a hand-shaped feel rather than a strictly geometric one. The rhythm is tight and upright, with sturdy verticals and simplified joins that keep counters relatively small at display sizes. Uppercase forms are bold and assertive, while lowercase stays straightforward and readable, with a single-storey a and a simple, compact g.
Best suited for display roles where bold, compact letterforms can carry personality—posters, headlines, packaging, and brand marks. It can also work for short bursts of copy such as callouts, labels, and signage where a friendly, punchy voice is desired.
The overall tone is upbeat and informal, with a bouncy, slightly quirky presence that feels approachable rather than corporate. Its chunky silhouettes and softened edges suggest a retro poster sensibility and a sense of fun, making the text feel energetic and friendly.
The design appears intended to deliver maximum impact in a compact footprint while keeping a warm, approachable voice. Its simplified construction and softened geometry prioritize bold readability and character for attention-grabbing display typography.
Figures are thick and compact with rounded turns, and punctuation and dots appear sturdy and prominent at large sizes. The design’s slight unevenness in curves and shaping adds personality and warmth, especially noticeable in rounded letters and diagonals.