Sans Superellipse Huleh 9 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Etrusco Now' by Italiantype, 'Helsinki' by Ludwig Type, 'Chandler Mountain' by Mega Type, 'Lektorat' by TypeTogether, and 'Balbek Pro' and 'Balbek Pro Cut' by Valentino Vergan (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, bold, friendly, retro, sporty, punchy, impact, approachability, brand presence, display clarity, retro modernity, blocky, rounded, compact, sturdy, high-impact.
A heavy, blocky sans with rounded-rectangle construction and softened corners throughout. Strokes are consistently thick with minimal modulation, producing dense, dark word shapes and strong vertical emphasis. Curves in letters like C, G, O, and S read as squarish bowls rather than circles, while joins and terminals stay blunt and compact. Lowercase forms are large and sturdy, with simple, geometric counters and a generally even, robust rhythm across text.
Best suited to bold headlines, posters, packaging fronts, and logo wordmarks where strong presence and quick readability are needed. It can also work for short callouts, signage, and sports or event branding, especially when a compact, friendly block aesthetic is desired.
The overall tone is confident and approachable, with a buoyant, slightly retro flavor driven by its rounded geometry and chunky mass. It feels energetic and attention-grabbing without becoming sharp or aggressive, leaning toward upbeat display communication.
The font appears designed to maximize visual punch and legibility through dense strokes and rounded-rectangular forms, creating a modern display look with a nostalgic, approachable edge.
The design maintains a tight, compact internal spacing in many letters, which boosts impact at large sizes and in short headlines. Round letters retain a squared-off tension, giving the face a distinctive “softened industrial” feel that stays consistent across caps, lowercase, and numerals.