Sans Superellipse Humof 1 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'HD Colton' by HyperDeluxe and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, punchy, friendly, blocky, retro, playful, impact, approachability, bold branding, retro flavor, clarity, soft corners, wide counters, sturdy, compact, high impact.
A heavy, compact sans with strongly rounded, squarish curves and an overall superelliptical construction. Strokes are consistently thick with minimal modulation, and terminals tend to be blunt rather than tapered. Counters are generous for the weight, keeping letters open, while joins and corners are noticeably softened to maintain a smooth, inflated silhouette. The lowercase shows a large x-height and short extenders, giving text a dense, uniform rhythm, and figures are bold and simple with clear, poster-like shapes.
Best suited to headlines, posters, brand marks, and packaging where bold, rounded letterforms need to command attention. It also works well for sports or event branding and short, emphatic UI labels where clarity and punch are more important than long-form readability.
The tone is confident and upbeat, combining a sturdy, industrial presence with soft, approachable rounding. It reads as energetic and slightly retro, with a friendly “big shapes” personality that favors impact over subtlety.
The design appears intended to deliver maximum visual impact with a soft-edged, geometric voice—pairing dense weight and large interior spaces for legibility while preserving a friendly, rounded-rectangle aesthetic.
In text, the dark color and compact spacing can create a strong texture, so it benefits from ample tracking and line spacing at smaller sizes. The round-rect geometry stays consistent across letters and numerals, helping it feel cohesive in loud, headline-driven settings.