Sans Normal Maluv 7 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Resident' by Fenotype, 'HD Colton' by HyperDeluxe, 'Latino Gothic' by Latinotype, and 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, punchy, modern, impact, motion, visibility, display, slanted, rounded, chunky, compact counters, smooth curves.
A heavy, forward-slanted sans with broad proportions and compact internal counters. Strokes are thick and smoothly contoured, with rounded bowls and terminals that keep the texture soft despite the mass. The overall construction favors sturdy geometry—wide circular forms in O/Q and strong diagonals in A/V/W/X—while maintaining consistent weight and a steady, billboard-like rhythm in text. Numerals match the letterforms in width and bold presence, reading as solid, simplified shapes suited to large sizes.
Best used for short, bold statements—headlines, posters, brand marks, and packaging where immediate impact is the priority. It also fits sporty or action-oriented identities and display typography in digital ads and titles, especially at larger sizes where the rounded details and counters remain clear.
The tone is assertive and high-energy, with a sporty, promotional feel. Its strong slant and wide stance convey motion and confidence, making it feel suited to attention-grabbing messages rather than quiet, editorial typography.
The design appears intended to deliver maximum impact with a fast, dynamic voice: wide display proportions, thick strokes, and a consistent slant that suggests speed. The rounded geometry keeps it friendly enough for consumer branding while staying forceful and unmistakable in dense, high-contrast layouts.
In paragraphs the dense weight and tight counters create a dark, continuous color, with a distinctive “lean-forward” momentum. Round letters stay very full, while diagonals and joins are kept clean and uncomplicated, reinforcing an efficient, contemporary look.