Sans Normal Maded 11 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Latino Gothic' by Latinotype, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'NeoGram' by The Northern Block, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, impactful, assertive, energetic, modern, momentum, impact, display strength, modern utility, slanted, oblique, rounded, chunky, tight apertures.
This typeface is a heavy, slanted sans with broad proportions and compact internal counters. Strokes are smooth and mostly uniform, with rounded curves in bowls and terminals that feel clean rather than calligraphic. Letters show slightly tightened apertures (notably in forms like S and C), while round characters such as O and 0 read as wide, sturdy ovals. The overall rhythm is dense and blocky, with strong black shapes and short, economical joins that keep word images compact and punchy.
Best suited for short, high-impact settings such as headlines, posters, brand marks, and promotional graphics where strong silhouette and momentum matter. It can also work for sports and lifestyle branding, packaging callouts, and bold interface labels, especially at larger sizes where the tight apertures remain clear.
The tone is confident and high-energy, with a forward-leaning posture that suggests motion and urgency. Its chunky shapes and compressed counters project strength and immediacy, giving it a sporty, headline-first personality.
The design appears intended to deliver maximum visual punch with a sense of speed: wide, heavy forms paired with a consistent slant and smooth, geometric curves. It prioritizes presence and a compact, forceful word shape over delicate detail.
Numerals follow the same wide, weighty construction, keeping a consistent color and presence alongside capitals. The lowercase maintains a straightforward, sans structure with single-storey forms where visible and a generally utilitarian, signage-like simplicity.