Sans Normal Borup 2 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: headlines, branding, logos, posters, packaging, futuristic, playful, techy, retro, distinct identity, modern signage, tech aesthetic, friendly geometry, geometric, rounded, soft corners, open apertures, iconic.
This typeface is built from clean, monoline strokes with a geometric, rounded construction and generously opened counters. Many forms lean on circular bowls and smooth arcs, while terminals often finish as flat cuts, creating a crisp, engineered edge. Several capitals incorporate distinctive internal cut-ins and inset shapes that read like modular parts, giving the alphabet a custom, logo-like personality. Lowercase forms stay simple and legible, with single-storey a and g, a round i/j dot, and a generally even, steady rhythm across words.
It performs best in display contexts where its custom capitals and geometric details can read clearly—headlines, brand marks, posters, packaging, and UI/tech-themed graphics. It can also work for short text blocks or captions when set with comfortable spacing, but its distinctive letterforms are most effective when given room to breathe.
The overall tone feels futuristic and slightly retro at the same time, like sci‑fi signage or mid-century modern display lettering reinterpreted with contemporary minimalism. Its friendly curves keep it approachable, while the stylized capitals and sharp cut terminals add a technological, crafted feel. The result is playful and distinctive without becoming chaotic.
The design intention appears to be a modern geometric sans with a strong signature voice, achieved through circular construction, clean monoline strokes, and deliberate internal cut details. It aims to balance friendliness and precision, making it suitable for contemporary brands that want a futuristic or tech-adjacent impression without losing warmth.
The capitals are notably more stylized than the lowercase, which creates a clear hierarchy and makes title-case settings especially characterful. Round letters such as O and Q emphasize symmetry, while letters like M, N, and W use curved joins that reinforce the font’s continuous, built-from-arcs motif. Numerals echo the same geometry, with smooth curves and simplified, sign-like silhouettes.