Sans Normal Nenet 13 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Neue Helvetica' by Linotype, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, retro, punchy, sporty, impact, brand voice, clarity, solidity, blocky, compact, rounded, geometric, high-impact.
A heavy, geometric sans with broad proportions and a tall lowercase presence. Strokes are monolinear and dense, with rounded outer curves paired to squared-off terminals, producing a sturdy, block-like silhouette. Counters are relatively tight (notably in O, P, R, e, and a), and joins are clean and mechanical, giving the face a strong, poster-forward rhythm. The lowercase relies on simple, single-storey forms (a, g) and short ascenders, reinforcing a compact, headline-oriented texture.
Best suited to large sizes where its dense weight and broad forms can deliver impact—titles, posters, logotypes, and storefront or wayfinding-style signage. It can also work for short UI labels or badges when a strong, friendly voice is needed, but the tight counters suggest avoiding very small sizes or lengthy body text.
The overall tone is bold and approachable, with a retro-industrial flavor that reads as energetic and assertive rather than delicate. Its wide stance and solid black shapes communicate confidence and immediacy, evoking classic signage, athletic branding, and attention-grabbing packaging.
The design appears intended to maximize presence and legibility in display settings by combining simple geometric construction with softened curves and compact apertures. It prioritizes a consistent, high-impact texture across both uppercase and lowercase for branding and headline use.
The figures appear sturdy and display-like, with rounded bowls and minimal modulation that keep color even across long lines. The Q’s tail and the angular diagonals in letters like K, V, W, X, and Z add a crisp, technical edge to the otherwise rounded construction.