Serif Normal Pomar 10 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Aman' by Blaze Type, 'FF Kievit Serif' by FontFont, 'PT Serif Pro' by ParaType, 'Janek' by Pawel Fonts, and 'Thermal' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, book covers, confident, editorial, traditional, stately, collegiate, authority, impact, classicism, readability, bracketing, ball terminals, soft serifs, rounded joins, robust.
A robust serif with strongly bracketed, softly flared serifs and pronounced stroke contrast. The letterforms are wide and steady, with rounded transitions and generous internal counters that keep the bold color from clogging. Curves are full and slightly squarish in places, and many terminals finish with subtle ball-like endings or softened cuts, giving the design a sculpted, ink-on-paper feel. The lowercase shows compact extenders and a clear, readable rhythm, while the numerals are heavy and rounded with a consistent, weighty presence.
This style performs best in display sizes such as headlines, posters, and title treatments where its strong contrast and broad stance can read with authority. It also suits branding and packaging that want a traditional, premium feel, and works well for book covers or editorial openers where a classic serif voice is desired.
The overall tone is confident and traditional, evoking classic editorial typography and institutional signage. Its heavy, authoritative voice feels formal without becoming brittle, thanks to the softened bracketing and rounded details.
The design appears intended to deliver a conventional serif look with extra visual weight and presence, balancing classic proportions with softened detailing for readability. It aims to provide an authoritative display serif that remains comfortable and familiar in extended words and short passages.
In text, the font maintains a dense, even texture with clear word shapes and sturdy punctuation. The bold weight and broad proportions make it particularly suited to short-to-medium lines where impact and legibility are both important.