Serif Normal Pomov 4 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Trajan 3' by Adobe, 'Aman' by Blaze Type, 'Krete' by BluHead Studio, 'FF Kievit Serif' by FontFont, 'ITC Garamond' by ITC, 'Conqueror Slab' and 'Conqueror Text' by Letterhead Studio-YG, and 'Garamond Nova Pro' by SoftMaker (names referenced only for comparison).
Keywords: headlines, posters, book covers, editorial, brand marks, traditional, stately, confident, classic, impact, heritage, readability, warmth, authority, bracketed, flared, ball terminals, heavy serifs, soft joins.
A robust serif with pronounced, bracketed serifs and a strongly sculpted, high-contrast stroke model. Terminals often finish in rounded or ball-like ends, giving the letterforms a slightly softened, carved feel despite the heavy weight. Proportions lean broad with generous counters and a steady, upright rhythm; curves are full and smooth while joins and brackets create a subtle wedge-and-flare character. Lowercase forms are compact and sturdy, with rounded bowls and clear, sturdy stems that hold up well at display sizes.
Well suited to headlines, posters, and book or magazine covers where strong typographic color and traditional serif character are desirable. It can also serve for branding applications such as wordmarks and packaging that benefit from a classic, confident serif voice, especially at medium to large sizes.
The tone is classic and authoritative, evoking editorial and heritage cues with a confident, headline-forward presence. Its chunky serifs and rounded terminals add warmth and approachability, keeping the voice from feeling overly sharp or formal.
The design appears intended to deliver a traditional serif look with extra impact, combining strong contrast and substantial serifs with softened terminals for a more welcoming, display-ready presence.
Figures are bold and rounded with strong internal shapes, matching the heavy typographic color of the letters. The overall texture is dense and attention-grabbing, with consistent serif treatment and a cohesive, traditional finishing across capitals, lowercase, and numerals.