Sans Superellipse Hulat 3 is a very bold, narrow, medium contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Etrusco Now' by Italiantype, 'Sztos' by Machalski, 'Otoiwo Grotesk' by Pepper Type, and 'Lektorat' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, commanding, sporty, poster, maximum impact, space economy, modern utility, display emphasis, compressed, blocky, squared, rounded corners, tight apertures.
A heavy, compressed sans with rounded-rectangle (superelliptic) construction and broadly uniform stroke weight. Curves are flattened into squarish counters, giving O/C/G and numerals a compact, engineered feel, while terminals stay blunt and clean. The lowercase is large relative to capitals, with short extenders and dense, rectangular bowls (notably in b/d/p/q), creating a tight, powerful rhythm. Spacing reads economical and compact, optimized for filling horizontal space with dark, even color.
Best suited for short, high-impact text such as headlines, posters, sports and event branding, labels, and bold UI or signage moments. It can work for subheads and callouts where maximum emphasis is needed, but its dense color and tight apertures suggest avoiding long passages of body text.
The overall tone is assertive and utilitarian, with a strong “impact” voice suited to attention-grabbing statements. Its squarish rounding and tight apertures add a modern, industrial edge that can feel sporty and institutional at the same time.
The design appears intended to deliver maximum visual punch in a condensed footprint, using rounded-rectangular geometry to keep the forms friendly enough while remaining forceful and highly legible at display sizes.
Round forms tend toward vertical stress and closed apertures, producing high ink coverage and strong silhouette recognition at larger sizes. Diagonals (K, V, W, X, Y) are sturdy and simplified to match the blocky geometry, helping keep the texture consistent across mixed-case settings.