Sans Normal Obney 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Morandi' by Monotype, 'Fact' by ParaType, 'Core Sans N' and 'Core Sans NR' by S-Core, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, 'Nauman Neue' by The Northern Block, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, impactful, friendly, modern, sporty, high impact, approachability, clarity, modern utility, blocky, compact, rounded, sturdy, clean.
A heavy, compact sans with rounded, closed counters and broadly curved bowls balanced by flat terminals. Strokes are consistently thick with minimal modulation, giving letters a dense, poster-like color. Uppercase forms are wide and stable, while the lowercase maintains a straightforward, single-storey construction in key shapes and a solid, vertical rhythm. Curves are smooth and slightly squarish in their overall footprint, producing a controlled, contemporary silhouette with strong emphasis and clear figure/ground.
Best suited to headlines, large-scale messaging, and brand marks where immediate impact is needed. It works well on packaging and signage that benefits from high visual mass and simple, sturdy letterforms, and it can serve as a strong supporting typeface for short UI labels or calls-to-action at larger sizes.
The overall tone is bold and self-assured, with a friendly softness from the rounded geometry. It reads as modern and energetic rather than formal, projecting a sporty, straightforward voice that prioritizes visibility and punch.
The design appears intended to deliver maximum legibility and presence through simplified, low-detail forms and consistent, heavy strokes. Its rounded geometry suggests an aim for approachability while still functioning as a bold, no-nonsense display voice.
At display sizes the dense strokes and tight interior spaces create strong presence and uniform texture; in longer lines, the weight can visually dominate and reduce breathing room in counters. Numerals and capitals share the same robust, utilitarian construction, supporting attention-grabbing settings.