Sans Normal Amlar 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Novelo' by AcidType, 'Fold Grotesque' by Colophon Foundry, 'Hergon Grotesk' by Katatrad, 'Goga' by Narrow Type, 'Malnor Sans' by Sikifonts, 'Few Grotesk' by Studio Few, and 'Nurom' by The Northern Block (names referenced only for comparison).
Keywords: ui text, product design, signage, editorial, branding, neutral, modern, clean, friendly, utilitarian, versatility, clarity, modernity, system-friendly, geometric, rounded, monolinear, open apertures, high legibility.
This typeface is a crisp, monolinear sans with predominantly circular/elliptical construction and smooth, even curves. Strokes are consistently weighted with minimal contrast and squared terminals, creating a tidy, engineered rhythm. Counters are generous and apertures stay open, while the overall proportions lean slightly wide and steady, helping the alphabet and numerals read clearly at a glance.
It performs well in user interfaces, product labeling, and wayfinding where clarity and consistency are priorities. The even texture and open forms also make it a solid choice for editorial subheads, captions, and brand systems that want a modern, no-nonsense sans without strong stylistic quirks.
The overall tone is neutral and contemporary, with a calm, straightforward presence rather than a decorative one. Its rounded geometry and even color give it a friendly, approachable feel suited to everyday interface and brand communication.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and visual neutrality. Its geometric underpinnings and consistent stroke behavior suggest a focus on clean system typography that scales reliably from short labels to longer text blocks.
Capital forms feel stable and simple, with round letters (C, O, Q) maintaining clean, near-circular bowls, and diagonals (V, W, X, Y) staying sharp without becoming spiky. Lowercase shapes are similarly clean and functional, and the numerals have uncomplicated, highly legible silhouettes.