Slab Contrasted Wima 3 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Giza' by Font Bureau and 'Ziggurat' by Hoefler & Co. (names referenced only for comparison).
Keywords: posters, headlines, branding, sports, signage, western, athletic, vintage, poster, punchy, impact, nostalgia, authority, headline, slab serif, blocky, bracketed, compact counters, ink-trap hints.
A heavy, blocky slab serif with broad proportions and pronounced, squared serifs that read as strongly bracketed in places. Strokes are thick with noticeable but not delicate contrast, and the overall construction favors flat terminals, wide shoulders, and sturdy joints. Counters are relatively compact, producing dense, high-impact word shapes; apertures stay fairly closed, and curves are simplified into confident, geometric masses. The lowercase shows a tall x-height with squat ascenders/descenders, and numerals match the same chunky, poster-oriented color.
Best suited to posters, packaging, signage, and headline typography where strong presence and a compact, punchy texture are desirable. It also fits sports and collegiate-themed branding, badges, and short promotional copy where the slab-serif character reinforces a rugged, vintage voice.
The font projects a bold, no-nonsense personality with clear references to classic American display lettering. Its weight and slabbed finishes evoke western signage, collegiate athletics, and mid-century print ephemera, giving text a confident, attention-grabbing tone.
The design appears intended as a high-impact display slab that delivers classic, all-caps authority and a bold editorial punch. Its tall lowercase and dense counters suggest it is optimized to hold together in big, dark settings while maintaining a familiar, retro vernacular.
At larger sizes the rounded joins and heavy slabs create a cohesive rhythm, while at smaller sizes the tight counters and dense texture may reduce clarity in long passages. The design’s emphasis is on strong silhouettes and impactful headlines rather than delicate detail.