Sans Normal Liloy 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cambridge' by AVP, 'Aspira' by Durotype, 'Mozer' by Fontfabric, and 'Depot New Condensed' and 'Rehn Condensed' by moretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, confident, punchy, modern, grab attention, convey speed, project strength, headline focus, oblique, geometric, compact, heavy, clean.
A heavy, oblique sans with broad, rounded bowls and smooth, continuous curves. Strokes are consistently thick with minimal modulation, giving the shapes a dense, high-impact silhouette. Counters stay relatively open for the weight, and terminals are generally clean and squared-off, creating a straightforward, engineered feel. The overall rhythm is forward-leaning and compact, with sturdy capitals and energetic lowercase forms that maintain clarity at display sizes.
Best suited for headlines, posters, and large-format messaging where the bold, slanted forms can deliver energy and immediacy. It also fits sports branding, product packaging, and signage that needs a strong, modern voice and quick recognition from a distance.
The slanted stance and dense weight convey speed, urgency, and confidence. It reads as athletic and promotional, with an assertive tone suited to bold statements and attention-grabbing headlines.
Designed to provide a forceful, motion-forward sans for display typography, combining rounded geometry with a strong oblique angle to maximize impact and momentum.
Numerals are robust and tightly drawn, matching the lettering’s strong presence. The italic angle and rounded construction work together to keep the texture smooth, while the heavy weight pushes it toward short-line settings rather than extended reading.