Sans Normal Limar 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aukim' by AukimVisuel, 'Carrol' by Sarid Ezra, 'Lyu Lin' by Stefan Stoychev, 'TT Norms Pro' by TypeType, 'Expressway' by Typodermic, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, assertive, modern, friendly, impact, momentum, attention, modernity, approachability, slanted, rounded, compact, chunky, punchy.
A heavy, slanted sans with broad, rounded curves and compact counters. Strokes maintain a steady thickness with minimal modulation, producing dense, solid letterforms and strong color on the line. The italic angle is pronounced and consistent, with smooth joins and softened corners that keep the shapes approachable despite the weight. Round characters (O, C, G) feel near-circular, while diagonals (A, V, W, X, Y) are sturdy and wide-shouldered, giving the design a planted, forward-leaning rhythm.
Best suited to short, prominent text such as headlines, posters, sports or event graphics, bold brand marks, and packaging callouts where strong typographic color and forward motion help grab attention. It can also work for UI labels or signage when set large, where its compact counters remain clear.
The overall tone is bold and fast-moving, with a confident, athletic feel. Its slant and mass convey momentum and impact, while the rounded geometry keeps it from feeling harsh or technical.
The design appears intended to deliver a high-impact italic sans that feels contemporary and energetic, pairing heavy weight with rounded geometry for approachable strength. Its consistent stroke and compact forms prioritize presence and cohesion in display-driven typography.
Apertures and counters are relatively tight at this weight, emphasizing silhouette over internal detail. Numerals match the letterforms in heft and slant, reading as strong display figures with simple, geometric construction. Spacing appears even and geared toward headline settings where the compact shapes can form a cohesive, high-contrast block of text against the background.