Sans Superellipse Pinin 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Danger Neue' by Green Type, 'Beachwood' by Swell Type, 'Militarist' by Vozzy, 'Hockeynight Sans' by XTOPH, 'Burpee' by Yock Mercado, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, assertive, industrial, sports, urban, efficient, space saving, high impact, modern utility, brand voice, condensed, blocky, rounded corners, square counters, compact spacing.
A compact, condensed sans with heavy, uniform strokes and rounded-rectangle construction throughout. Curves resolve into squarish bowls and counters, giving letters like O, C, and G a superelliptical feel, while terminals and joins stay blunt and clean. The overall rhythm is tight and vertical, with sturdy stems, minimal modulation, and simplified interior shapes that read as engineered and robust at display sizes.
Best suited to short, high-impact settings such as headlines, poster typography, logos, apparel graphics, and bold packaging. It can also work for labels and wayfinding-style treatments where compact width and strong silhouette are helpful, but it will be most comfortable at larger sizes where the tight counters remain clear.
The tone is forceful and modern, with a no-nonsense, utilitarian attitude. Its compressed width and dense black shapes create a high-impact voice that feels sporty, urban, and slightly industrial—built for attention rather than subtlety.
The design appears intended to deliver maximum visual punch in limited horizontal space by combining condensed proportions with rounded-rectangular geometry. It prioritizes strong silhouettes, consistent stroke weight, and a clean, contemporary construction for confident display typography.
Counters are relatively small for the weight, and rounded corners help soften the otherwise blocklike geometry. Numerals follow the same squarish, compact logic, supporting a cohesive, signage-like texture across mixed alphanumerics.