Sans Superellipse Rulib 2 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Protura' by MIX.Jpg (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, wayfinding, industrial, technical, modern, athletic, signage, impact, modernize, mechanical feel, compactness, rounded corners, squared curves, condensed caps, tight apertures, flat terminals.
A compact, geometric sans built from rounded-rectangle geometry, with straight-sided curves and softened corners that keep counters boxy rather than circular. Uppercase forms are relatively narrow and tall, with even stroke weight and mostly flat terminals; curves transition abruptly into vertical stems, giving letters a machined, superelliptical feel. Lowercase is clean and utilitarian with simple constructions, short-armed f and t, and a single-storey g; bowls and counters stay squarish, and spacing reads slightly tight but consistent. Numerals echo the same rounded-rectilinear logic, producing clear, sturdy figures with compact interior spaces.
Works well for bold headlines, posters, and brand marks that benefit from a compact, sturdy silhouette. The squared-round geometry also suits packaging, labels, and wayfinding or interface elements where a technical, contemporary voice is desired.
The overall tone is engineered and contemporary, suggesting utilitarian efficiency and a controlled, manufactured character. Its squared curves and dense rhythm evoke industrial labeling, sports branding, and modern transit or wayfinding aesthetics rather than softness or humanist warmth.
The design appears intended to deliver a modern, industrial sans voice by combining geometric construction with rounded-rectangle curves for a distinctive, durable silhouette. It prioritizes consistency, impact, and a machined look that reads confidently in short text and display settings.
Distinctive superellipse rounding is most apparent in C/G/S and the oval letters (O/Q/0), where the sides feel flatter than a true circle. The design maintains strong consistency across caps, lowercase, and figures, with a preference for closed shapes and minimal gesture that favors impact and clarity at display sizes.