Sans Normal Inmut 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logo design, kids media, playful, chunky, quirky, friendly, retro, display impact, playful branding, retro flavor, high recognition, rounded, soft corners, notched, chiseled, compact counters.
A heavy, rounded sans with broad proportions and simplified, geometric construction. Strokes are consistently thick with soft, rounded outer corners, while many joins and terminals show distinctive angled cuts that create small notches and a subtly faceted silhouette. Counters tend to be compact and often take on diamond-leaning shapes, contributing to a dense, poster-like texture. Spacing is relatively tight and the overall rhythm is bouncy and irregular in a deliberate, display-oriented way.
Best suited for headlines, posters, and short display copy where its dense color and quirky shapes can read large. It can also work for playful branding, packaging, and entertainment-oriented graphics, especially when a bold, characterful voice is desired over long-form readability.
The face reads as playful and bold, with a cartoonish, retro tone. Its faceted cuts add a mischievous, handcrafted feel that keeps the mood energetic rather than neutral or corporate.
The design appears intended to provide a loud, friendly display voice by combining rounded geometry with chiseled, angled cuts, creating strong silhouette recognition and a fun, retro-inflected personality.
Round letters such as O/Q and numerals like 0/8/9 emphasize enclosed, gem-like counters, while diagonals and V/W forms lean into chunky, angular cuts. The distinctive notch-and-round combination is the primary identifying feature and stays consistent across uppercase, lowercase, and figures.