Sans Normal Ifrub 1 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, playful, approachable, hand-drawn, warmth, informality, approachability, liveliness, readability, rounded, soft terminals, humanist, monolinear, open apertures.
A softly rounded italic sans with a hand-drawn, brush-pen feel. Strokes are largely monolinear with gentle modulation and rounded terminals, producing smooth joins and a slightly bouncy rhythm. Counters are open and generous, and many forms lean into simplified, curved constructions rather than strict geometric precision. Proportions read as practical and readable, with steady x-height and comfortable spacing that keeps words from feeling cramped.
This font works well for brand voices that want to feel welcoming and casual—such as food and beverage, lifestyle, kids’ products, and community messaging. It is suited to short paragraphs, headlines, pull quotes, packaging callouts, and social graphics where an informal italic sans can add motion and friendliness.
The overall tone is friendly and informal, with a warm, conversational slant that feels personable rather than technical. Its slight irregularities and rounded shapes give it a playful, approachable character suited to lighthearted messaging.
The design appears intended to blend the clarity of a sans with the warmth of handwriting, offering an italic texture that feels lively without sacrificing readability. It aims to deliver a relaxed, personable tone for contemporary display and text-accent applications.
The italic angle is consistent across uppercase, lowercase, and numerals, helping lines flow smoothly in text. Uppercase forms stay clean and legible, while lowercase shapes add personality through soft shoulders, rounded bowls, and gently curved descenders.