Sans Normal Ifruk 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, handwritten, approachable, lively, handwritten feel, friendly branding, casual readability, modern informal, rounded, brushy, soft terminals, humanist, bouncy.
This typeface is a slanted, rounded sans with a hand-drawn, brush-pen feel. Strokes show subtle modulation and tapered ends, with smooth curves and softly blunted terminals rather than sharp corners. Letterforms are slightly irregular in a controlled way, giving an organic rhythm; bowls are generous, counters stay open, and joins often look drawn in a single motion. The overall spacing is comfortable and the silhouette reads cleanly at text sizes while retaining a playful, handwritten character.
It suits brand identities that want an approachable, human tone, as well as packaging, café/food messaging, and lifestyle graphics. The font works well for short-to-medium text such as posters, pull quotes, social media, invitations, and informal editorial headings where a friendly handwritten voice is desirable.
The tone is warm and informal, like neat marker lettering used for friendly notes or packaging copy. Its consistent slant and rounded shapes create an upbeat, personable voice that feels conversational rather than corporate. The overall impression is lighthearted and inviting without becoming overly decorative.
The design appears intended to emulate tidy, modern hand lettering while keeping the clarity and consistency of a sans text face. By combining rounded geometry with brush-like stroke endings and an even, steady slant, it aims to deliver personality and warmth without sacrificing readability.
Capitals are simple and rounded with a gentle, flowing construction, while lowercase shows more pronounced handwritten movement, especially in letters with descenders and diagonals. Numerals follow the same soft, drawn rhythm and appear designed to harmonize with the lowercase texture in running text.