Sans Faceted Asru 8 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Morgan Poster' by Feliciano and 'Obvia Condensed' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, logos, sports branding, packaging, industrial, athletic, assertive, retro, tactical, impact, ruggedness, modern utility, display clarity, geometric styling, angular, faceted, blocky, compact, stencil-like.
A compact, heavy display sans built from straight strokes and clipped corners, replacing curves with planar facets. The forms are tall and tight with squared shoulders, octagonal bowls, and abrupt terminals that keep edges crisp. Counters tend to be small and geometric, producing dense color and strong vertical rhythm. Numerals follow the same cut-corner logic, and the overall construction stays consistent across caps, lowercase, and figures.
Best suited to short, high-impact settings such as headlines, posters, team or event branding, badges, labels, and bold packaging. It also works well for punchy UI labels or signage when a compact, hard-edged look is desired, but it’s less comfortable for extended reading due to its dense texture and small counters.
The faceted geometry and dense weight create a tough, utilitarian tone that reads as industrial and sport-adjacent. Its sharp corners and compressed stance feel decisive and disciplined, lending an energetic, no-nonsense voice to headlines.
The design appears intended to deliver maximum impact with a rigid, engineered feel—using chamfered corners and straightened curves to suggest machined lettering while remaining clean and sans in structure.
Uppercase shapes lean on rectangular architecture with chamfered joins, while the lowercase maintains the same angular logic with simplified, sturdy silhouettes. Spacing appears tight and the dark mass dominates, so the typeface presents best when given room to breathe and not asked to carry long passages at small sizes.