Sans Normal Segag 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'DIN 2014 Rounded' by ParaType; 'Core Gothic D', 'Core Sans D', 'Core Sans DS', and 'Core Sans R' by S-Core; and 'Heiders' by Seventh Imperium (names referenced only for comparison).
Keywords: ui text, app design, web content, editorial, signage, clean, friendly, modern, approachable, neutral, everyday readability, friendly modernity, functional clarity, broad versatility, rounded, open apertures, soft terminals, even rhythm, monoline.
A rounded, monoline sans with soft, slightly squared curves and consistently smooth joins. Stroke endings are gently rounded, giving counters and bowls a clean, softened feel rather than sharp corners. Uppercase forms are straightforward and legible, with an open C and G and a simple, balanced E/F. Lowercase shows a single-storey a and g, a compact earless form language, and generally open apertures that keep text clear at smaller sizes. Figures are simple and sturdy with evenly weighted curves and minimal modulation, maintaining a steady rhythm across lines of text.
Well-suited for user interfaces, web typography, and general-purpose editorial text where a clean, friendly sans is desired. The open forms and steady rhythm also make it a good candidate for wayfinding, product labeling, and short-to-medium length copy at a range of sizes.
The overall tone is contemporary and easygoing, prioritizing clarity with a warm, non-technical softness. It feels neutral enough for everyday interface and editorial use, while the rounded finishing adds a friendly, approachable character.
The design appears intended as a versatile, modern workhorse sans that stays readable in text while adding subtle warmth through rounded terminals and simplified forms. It aims to balance neutrality with approachability, supporting clear communication across digital and print contexts.
Letterforms maintain consistent spacing and a calm texture in paragraphs, with rounded terminals helping prevent a harsh or overly geometric feel. The shapes lean toward practical clarity rather than display eccentricity, making the design feel stable and dependable in continuous reading.