Sans Normal Lubur 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Alfabet' by Machalski and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, modern, punchy, industrial, impact, momentum, attention, clarity, branding, oblique, blocky, geometric, compact, rounded.
A heavy, oblique sans with broad proportions and a compact, sturdy build. Strokes are consistently thick with minimal modulation, and terminals are mostly blunt with softly rounded corners that keep the forms from feeling harsh. Counters are relatively tight, giving the letters a dense, high-impact texture, while curves in C/O/Q and bowls in B/P/R stay smooth and elliptical. The italic slant is pronounced and steady across the set, producing a forward-leaning rhythm suited to short, emphatic settings.
This font is best suited to display applications where speed and impact matter: headlines, posters, sports or fitness branding, attention-grabbing packaging, and bold wayfinding or promotional signage. The dense weight and tight counters make it most effective at medium-to-large sizes rather than long passages of text.
The overall tone is energetic and assertive, with a fast, action-oriented slant and a dense color that reads as confident and loud. Its geometric, block-forward shapes feel contemporary and utilitarian, leaning toward performance and momentum rather than elegance.
The design appears intended to deliver a strong, forward-driving sans voice with a consistent oblique angle and compact, geometric construction, prioritizing visual punch and immediacy in branding and headline contexts.
Uppercase forms feel especially solid and signage-like, while the lowercase maintains the same weight and slant for a unified voice in mixed-case text. Numerals are bold and straightforward, with simple silhouettes designed for quick recognition at display sizes.