Sans Normal Utbes 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FS Emeric' by Fontsmith, 'Telder HT Pro' by Huerta Tipográfica, 'Kometa' by Kiril Zlatkov Type Foundry, 'Alergia Grotesk' by Machalski, 'Acto' and 'Morandi' by Monotype, and 'Tabac Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: ui labels, branding, posters, headlines, packaging, modern, friendly, energetic, casual, clean, modernization, clarity, motion, approachability, oblique, rounded, geometric, open apertures, crisp.
This is an oblique sans with clean, low-contrast strokes and broadly rounded geometry. Curves are smooth and fairly geometric, while joins and terminals stay crisp rather than calligraphic, giving the forms a neat, contemporary finish. Counters are open and spacious, with a steady baseline rhythm and clear separation between characters; numerals and caps share the same straightforward, uncluttered construction.
It works well for interface labels, short paragraphs, and product messaging where clarity is needed but a static upright tone would feel too formal. The oblique stance and open shapes also suit branding, posters, and headlines that benefit from a sense of movement and contemporary polish.
The overall tone feels modern and approachable, with a slight forward slant that adds motion and optimism. Its rounded, open shapes read as friendly and informal without becoming playful or decorative, making it feel energetic yet dependable.
The design appears intended to deliver a neutral, geometric sans voice with added dynamism through an oblique construction. It prioritizes legibility and consistency while keeping a friendly, contemporary character for everyday editorial and brand use.
The slant is consistent across uppercase, lowercase, and figures, and the letterforms maintain a coherent geometric logic across the set. Circular letters (like O/C/G) look smooth and balanced, while diagonals (like V/W/X/Y) feel taut and clean, supporting a lively but orderly texture in text.