Distressed Segu 2 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'FF Real Head' by FontFont, 'Latino Gothic' by Latinotype, 'Alergia Grotesk' by Machalski, 'Neue Plak' and 'Neue Plak Display' by Monotype, and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: posters, headlines, packaging, merch, signage, gritty, industrial, vintage, rugged, playful, printed wear, rugged display, vintage flavor, industrial tone, stencil-like, blocky, ink-worn, roughened, chunky.
A heavy, block-based sans with compact proportions and squared-off terminals, softened by slight rounding in curves. The letterforms are intentionally imperfect, with scattered cutouts and worn patches inside strokes that mimic uneven inking or aged printing. Counters are relatively tight in many lowercase forms, while capitals stay broad and sturdy with clear, simple geometry. Overall rhythm is steady and upright, with small irregularities in edge cleanliness and texture providing the main visual character rather than dramatic shaping.
Best suited to short, high-impact copy such as posters, event titles, merchandise graphics, and packaging where the worn texture can read clearly. It also works well for signage-style treatments, labels, and branding accents that want an industrial or vintage-printed impression. For small text, the internal wear may fill in visually, so larger sizes are the safest choice.
The texture gives a tough, workmanlike tone that reads as utilitarian and hands-on, like equipment labeling or old packaging. At the same time, the chunky shapes and consistent skeleton keep it friendly enough for energetic, informal headlines. The distressed pattern adds a nostalgic, print-made feel that suggests authenticity and grit.
The design appears intended to combine a straightforward, bold display skeleton with a built-in distressed overlay, delivering instant character without sacrificing basic legibility. It aims for a printed-and-handled look—sturdy forms first, then surface wear to communicate age, toughness, and tactility.
The distressing appears as internal speckling and chipped voids rather than heavily torn outlines, so the silhouette remains legible at display sizes. Curves (like O, C, G, S) show smooth outer arcs contrasted with randomized wear marks, creating a predictable structure with a deliberately imperfect surface.