Sans Superellipse Ibrem 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futo Sans' by HB Font (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, sporty, assertive, retro, impact, ruggedness, geometric clarity, display emphasis, blocky, rounded, squared, compact, sturdy.
A heavy, blocky sans with rounded-rectangle construction and softened corners throughout. Strokes are uniformly thick with minimal modulation, producing dense counters and a strong, compact color on the page. Curves tend to resolve into squarish bowls (notably in C, G, O, and e), while terminals are blunt and flat. The lowercase is straightforward and utilitarian, with a simple, single-story a and a square dot on i/j; numerals are similarly chunky and geometric, with an especially compact 8 and a squared-off 2/3.
Best suited to headlines, logos, and short bursts of copy where weight and presence are an advantage. It fits well in sports branding, industrial or tech-themed packaging, bold UI labels, and signage that needs a compact, high-impact look.
The overall tone is tough and no-nonsense, with a sporty, equipment-label feel. Its rounded-square geometry adds a friendly softness to an otherwise forceful, industrial voice, giving it a distinctly retro-tech personality.
The design appears intended to deliver maximum visual punch using a geometric, rounded-square skeleton that stays clean and practical. It aims for legible, sturdy display typography with a distinctive superelliptical flavor that reads modern-retro rather than neutral.
In text, the tight apertures and dense interiors create a dark, impactful texture that favors display sizes over long reading. The letterforms maintain a consistent geometric rhythm, and the squarish rounding helps keep large headlines smooth and cohesive without looking delicate.