Sans Normal Mulan 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Conamore' by Grida, 'Komet' and 'Komet Pro' by Jan Fromm, 'Avenir Next Paneuropean' by Linotype, 'Neue Reman Sans' by Propertype, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, playful, chunky, friendly, retro, bold, display impact, friendly tone, retro flavor, graphic clarity, rounded, soft corners, compact, quirky, bouncy.
A heavy, rounded sans with compact proportions and softly squared curves. Strokes are uniformly thick, with broad bowls and gently flattened terminals that give the shapes a sturdy, cut-from-paper feel. Counters are relatively small but clean, and the overall silhouette leans on big circular forms (notably in C, G, O, Q) balanced by blocky verticals and diagonals. The lowercase shows simple, single-storey constructions (a, g) and a compact, utilitarian rhythm, while the numerals are wide, bulbous, and highly graphic.
Best suited to headlines and short statements where its weight and rounded structure can create immediate impact. It works well for posters, packaging, signage, and logo wordmarks that need a friendly, retro-leaning presence. For longer text, it will be most effective in larger sizes with ample spacing to preserve clarity.
The font reads cheerful and confident, with a distinctly retro sign-paint and mid-century display energy. Its bouncy geometry and chunky weight feel approachable rather than technical, making it more expressive than neutral. The overall tone is loud, friendly, and slightly quirky.
Likely designed as a characterful display sans that prioritizes bold presence and approachable warmth. The rounded, compact letterforms and graphic numerals suggest an intent to evoke vintage poster and signage aesthetics while staying simple and highly legible at display sizes.
The design’s strong black mass and small interior apertures make it most comfortable at larger sizes, where its rounded joins and lively shapes stay clear. Wide, soft curves dominate, while select letters introduce subtle angular cuts and flattened tops that add character and prevent the texture from becoming overly smooth.