Sans Normal Pumoy 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Jostern' by EMME grafica, 'Mazzard Soft' by Pepper Type, 'TT Commons Classic' and 'TT Hoves Pro' by TypeType, and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, kids media, playful, friendly, chunky, bubbly, cheerful, approachability, impact, fun, informality, softness, rounded, soft corners, compact counters, blunt terminals, cartoonish.
A heavy, rounded sans with inflated strokes and generously softened corners throughout. Curves dominate the construction, with compact interior counters and blunt, closed terminals that give letters a pillowy, molded look. The geometry favors broad bowls and sturdy verticals, while joins stay smooth and simplified, keeping forms highly uniform and legible at display sizes. Numerals and capitals match the same soft, chunky rhythm, producing a consistently bold silhouette across the set.
Best suited to posters, punchy headlines, logo wordmarks, packaging, and social graphics where a friendly, high-impact presence is needed. It can also work well for children’s products, playful apps, and entertainment branding, especially when set with generous spacing to keep counters open.
The overall tone is upbeat and approachable, with a toy-like softness that feels casual and welcoming. Its thick strokes and rounded details suggest fun, comfort, and friendliness rather than seriousness or formality.
The design appears intended to deliver maximum visual impact with a soft, approachable character—combining thick, confident strokes with rounded, simplified letterforms to feel fun and accessible in display typography.
In text, the dense weight and tight apertures make it strongest for short phrases, headlines, and large-scale copy where the rounded shapes can read clearly. The single-storey lowercase forms and simplified terminals reinforce an informal, contemporary feel.