Sans Normal Bubem 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Luxora Grotesk' by Designova; 'TT Commons Classic', 'TT Commons™️ Pro', and 'TT Norms Pro' by TypeType; and 'Eloquia' and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, clean, modern, neutral, friendly, utilitarian, clarity, versatility, neutral voice, contemporary utility, readability, geometric, rounded, open apertures, even rhythm, crisp terminals.
A clean sans with largely geometric construction and smooth, rounded curves. Strokes are monolinear in feel with crisp, straight terminals and minimal modulation, producing an even texture in text. Counters are generous and apertures stay open, helping letters remain distinct at smaller sizes. Proportions are balanced and contemporary, with round forms that feel near-circular and straight-sided letters that keep a steady, orderly rhythm across lines.
This face works well for user interfaces, product copy, and general-purpose body text where steady rhythm and clear letterforms matter. Its open counters and simple construction also suit wayfinding, labels, and presentation decks that need dependable readability at a range of sizes.
The overall tone is modern and neutral, with a friendly clarity rather than a strict or technical edge. Its straightforward shapes and open spacing give it an approachable, everyday voice suited to informational and interface-driven settings.
The design appears intended as a versatile, contemporary workhorse sans: simple geometry, consistent stroke behavior, and unobtrusive personality aimed at clear communication across print and screen.
In the sample text, the font maintains consistent color and legibility across mixed case, numerals, and punctuation. The forms avoid quirky detailing, relying instead on clean geometry and measured spacing to carry the design.