Sans Normal Apgom 17 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, modern, friendly, clean, approachable, neutral, versatility, legibility, neutrality, contemporary feel, system use, geometric, rounded, open, crisp, streamlined.
A clean, geometric sans with smooth circular bowls and largely even stroke weight. Curves are generous and round, while terminals are mostly straight-cut, producing a crisp, contemporary edge. Uppercase forms feel balanced and constructed, with wide, open counters in letters like C, G, and O; the lowercase follows with simple, legible shapes, including a single-storey a and g. Overall spacing and proportions read steady and uncluttered, with clear joins and minimal contrast that keeps the texture uniform in both display and text settings.
This font suits interface text, product and brand systems, and general-purpose editorial typography where clarity and neutrality are needed. Its open counters and even rhythm also make it a solid choice for wayfinding and signage, as well as decks and marketing materials that require a modern, friendly voice.
The tone is modern and friendly, with a calm neutrality that avoids being overly technical or overly playful. Rounded geometry and open counters give it an accessible, everyday feel, while the clean terminals keep it looking current and professional.
The design appears intended as a versatile geometric sans that prioritizes legibility and a smooth, contemporary texture. Its restrained detailing and consistent construction suggest a workhorse typeface meant to perform reliably across headings and running text while projecting a clean, approachable personality.
Distinctive details include a simple, single-storey g with a looped descender, a compact, straightforward t, and a rounded, open e that stays readable at smaller sizes. Numerals are clear and geometric, with an 8 built from two balanced loops and a plain, open 4 that reinforces the utilitarian clarity.