Script Emja 2 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, retro, playful, warm, confident, handcrafted feel, display impact, friendly voice, signature style, brushed, rounded, lively, connected, looped.
A slanted, brush-like script with mostly connected lowercase forms and occasional breaks that keep the rhythm lively. Strokes are thick and smoothly tapered, with rounded terminals, soft curves, and compact counters that read clearly at display sizes. Capitals are simplified and slightly more upright in structure, pairing with the lowercase through consistent stroke weight and a steady forward lean. Ascenders and descenders are prominent and often finish with gentle hooks or loops, giving words a continuous, flowing silhouette.
Well-suited for branding and packaging that want a handcrafted, approachable signature, as well as posters and short headlines where the bold, flowing shapes can take center stage. It also works nicely for social media graphics, invitations, and accent copy when set with enough size and breathing room for the joins and loops to stay distinct.
The overall tone feels upbeat and personable, with a vintage sign-painting flavor and a casual elegance. Its energetic slant and rounded joins create a welcoming, optimistic voice that can swing between playful and polished depending on spacing and size.
The design appears intended to emulate confident brush lettering with a controlled, repeatable structure for consistent word shapes. It aims to deliver a handcrafted feel without excessive ornament, balancing readability with expressive connected motion.
The numerals and punctuation follow the same brush-script logic, favoring rounded shapes and smooth modulation. Spacing appears designed for word-level flow, where connected strokes and repeated curves create strong texture in longer lines of text.