Sans Normal Atdeb 2 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'DSari' by Latinotype and 'D Blues' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, web content, product labels, presentations, clean, modern, friendly, neutral, everyday, clarity, versatility, neutrality, readability, open apertures, rounded terminals, soft geometry, humanist touch, clear rhythm.
This typeface is a clean sans with soft, gently rounded curves and minimal stroke modulation. Letterforms lean on simple geometric construction while retaining slightly humanist details in joins and terminals, producing an even, calm rhythm in text. Counters are open and airy, and the overall proportions feel balanced rather than condensed or extended. Numerals and lowercase follow the same restrained logic, with smooth bowls and straightforward stems that keep shapes consistent across the set.
It works well for interface copy, web and app text, and general-purpose editorial typography where a clean, unobtrusive voice is needed. Its open counters and consistent rhythm also suit instructional content, dashboards, and presentation slides where clarity matters.
The overall tone is contemporary and approachable, with a calm neutrality that avoids looking overly technical or overly stylized. Rounded curves and open forms give it a friendly, readable presence suited to everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency, offering a contemporary look with softened geometry for comfortable reading in both short and extended text.
In running text, spacing appears steady and comfortable, helping paragraphs hold together without looking tight. The design’s simplicity and clear inner shapes help individual characters remain distinct at typical reading sizes.