Serif Flared Upgef 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, headlines, literary branding, classical, literary, formal, refined, authoritative, text emphasis, classic tone, humanist warmth, print tradition, bracketed, calligraphic, wedge serifs, oldstyle figures, transitional.
A serif typeface with softly flared, wedge-like terminals and gently bracketed serifs that feel drawn rather than mechanically cut. Strokes show moderate contrast with smooth modulation and rounded joins, giving the letterforms a warm, slightly calligraphic texture. Counters are fairly open and the curves are full, while verticals remain steady and upright. The lowercase has compact, sturdy shapes with distinctive ear and terminal treatments, and the numerals read as oldstyle figures with varying heights and extenders.
It suits long-form reading in books and editorial layouts where a traditional serif texture is desired, and it scales well to impactful headings and pull quotes. The distinctive numeral style can add period-appropriate flavor in print-oriented designs, such as cultural programs, essays, and boutique publishing.
The overall tone is bookish and cultivated, combining traditional elegance with a subtle handcrafted quality. It conveys seriousness and trust—more editorial and literary than corporate—while staying approachable due to its rounded modulation and soft flare.
The design appears aimed at a classic reading face with a touch of calligraphic flare—balancing legibility and tradition while introducing distinctive, wedge-like terminals for a more personal, crafted voice.
The serif and terminal shaping is consistent across the alphabet, producing an even rhythm in text. Uppercase proportions feel stately and stable, and the mixed use of flared endings and bracketed connections adds character without becoming ornate.