Sans Normal Kikuw 13 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Moveo Sans' by Green Type, 'Epoca Classic' and 'Impara' by Hoftype, 'JAF Bernini Sans' by Just Another Foundry, 'Dialog' and 'Praxis' by Linotype, 'Fact' by ParaType, and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, signage, contemporary, dynamic, clean, sporty, techy, emphasis, modernity, motion, clarity, versatility, oblique, humanist, rounded, open apertures, smooth curves.
A slanted sans with smooth, rounded construction and gently tapered joins that keep the strokes lively without feeling sharp. Curves are broadly drawn and fairly even, with open counters and generous interior space that support clarity in both uppercase and lowercase. The italic angle is consistent across the set, and letterforms maintain a clean rhythm with restrained detailing and minimal terminals. Figures follow the same oblique, streamlined logic, pairing round bowls with simple, sturdy diagonals.
Well-suited to branding and advertising where an italic voice is desired without sacrificing cleanliness. It performs effectively in headlines, packaging, and posters, and can also work for UI labels or short interface text where a modern, energetic tone is appropriate. The open counters and consistent slant help it stay readable in short paragraphs and prominent callouts.
The overall tone is modern and forward-leaning, with an energetic, in-motion feel. Its clean geometry and open forms read as practical and contemporary, while the slant adds a subtle sense of speed and emphasis.
The design appears intended to provide a straightforward, contemporary sans with a built-in italic character for emphasis and motion. Its rounded geometry and restrained contrast aim for versatility and legibility while retaining a distinct, dynamic personality.
Capitals present a strong, stable silhouette with rounded ‘C/O’-type forms, while diagonals (as in K, V, W, X, Y) feel crisp and well-balanced. Lowercase shapes keep counters open and maintain a smooth texture in text, and the numerals mix rounded forms with straightforward angled strokes for a cohesive set.