Serif Normal Mimup 7 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, posters, branding, formal, bookish, classic, authoritative, traditional, editorial voice, classic authority, print tradition, display impact, bracketed, wedge serifs, ball terminals, teardrop terminals, compact spacing.
A robust text serif with pronounced bracketed wedge serifs and a strongly modulated stroke structure. The letterforms show a slightly condensed, sturdy build with compact internal counters and a firm vertical rhythm, while horizontals and joins taper noticeably into flared terminals. Curves are smoothly drawn and often finish in ball or teardrop terminals (notably in letters like a, c, f, j, and r), giving the design a sculpted, calligraphic finish within an otherwise conventional text-serif framework. The numerals are similarly weighty and traditional, with old-style touches in their curves and terminals that match the uppercase and lowercase tone.
Well suited for headlines and short-to-medium editorial settings where a strong serif voice is desirable, such as book covers, magazine titles, pull quotes, and branded typography. It can also work for signage or posters where its tapered serifs and high-contrast detailing remain visible.
The overall tone is classic and serious, with a confident editorial presence. Its sharp, tapered serifs and strong modulation evoke printed tradition and lend an authoritative, slightly old-world character suited to formal messaging.
The design appears intended as a traditional, print-leaning serif that emphasizes authority and recognizability through dramatic stroke modulation and distinctive terminal shapes, while keeping familiar proportions and a readable text-serif skeleton.
The face maintains a consistent, dark color on the page, with crisp serif silhouettes that become especially prominent at display sizes. The sample text suggests the design favors impact and presence over delicate texture, with terminals and serifs acting as key identity features.