Sans Normal Lorih 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Delta' by Berthold, 'Galvani' by Hoftype, 'Metro Nova' by Linotype, and 'Frederik' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, confident, playful, dynamic, impact, speed, modernity, attention, display, slanted, chunky, rounded, compact, energetic.
A heavy, right-slanted sans with broad, rounded bowls and a compact, muscular silhouette. Curves are smooth and generously filled, while terminals are mostly blunt with occasional angled cuts that add snap to the rhythm. Counters stay open despite the weight, and the overall texture is dark and steady, with lively forward motion from the oblique stance. Numerals echo the same sturdy, rounded construction and maintain a consistent, headline-oriented color.
Best suited for bold display typography where impact and motion matter: headlines, posters, brand marks, event graphics, and sporty or youthful packaging. It can also work for short UI labels or promotional callouts when set with ample spacing, but its dense color favors larger sizes and concise messages.
The tone is assertive and kinetic, reading as energetic and contemporary rather than formal. Its strong slant and chunky shapes give it a sporty, attention-grabbing presence with a friendly edge.
Likely drawn to deliver maximum punch in a slanted, modern sans voice—combining rounded geometry with aggressive weight to create quick recognition and a sense of speed. The goal appears to be high-impact display readability with a contemporary, energetic character.
The design leans on clear geometric curves and simplified joins, producing a clean, modern feel even at large sizes. The forward-leaning stress and angled details in letters like K, R, and Z help prevent the heavy weight from feeling static.