Sans Normal Hirir 4 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, headlines, ui, signage, packaging, friendly, playful, modern, clean, approachable, soft modernism, approachable clarity, everyday legibility, brand friendliness, rounded, soft, geometric, open apertures, high legibility.
A rounded, geometric sans with softly blunted terminals and smooth, near-monoline strokes. Curves are drawn with generous radii and open counters, giving letters like C, G, and S an airy feel, while straight elements (E, F, T, L) keep crisp horizontal/vertical structure. Proportions lean slightly wide with stable, even spacing; diagonals in V/W/X and the angled leg of R add a gentle dynamism without disrupting the overall calm rhythm. Numerals follow the same rounded construction, with simple, readable forms and consistent stroke behavior across the set.
Well-suited to brand identities that want a modern but friendly voice, along with headlines and short-to-medium text where clarity matters. The open forms and rounded terminals also make it a solid choice for UI labels, wayfinding/signage, and packaging where quick recognition is important.
The overall tone is warm and approachable, with a lightly playful character that comes from the rounded ends and smooth geometry. It feels contemporary and tech-adjacent, but avoids a cold or clinical impression by keeping shapes soft and friendly.
Likely designed to deliver a clean geometric look with softened edges, balancing modern neutrality with a more human, welcoming surface. The consistent stroke treatment and open counters suggest an emphasis on everyday legibility for contemporary display and interface applications.
Uppercase forms are clear and signage-like, while the lowercase maintains a straightforward, uncluttered feel that supports continuous reading. The design favors simple, open shapes over sharp corners, which helps maintain clarity at a range of sizes and in UI-style contexts.