Sans Normal Hedem 2 is a regular weight, wide, monoline, upright, normal x-height font visually similar to 'BR Candor', 'BR Firma', and 'BR Segma' by Brink; 'Nicky Sans' by Digitype Studio; and 'Acherus Feral' and 'Acherus Grotesque' by Horizon Type (names referenced only for comparison).
Keywords: ui labels, branding, headlines, packaging, posters, friendly, modern, clean, approachable, playful, soften modernism, friendly clarity, clean display, rounded, soft, geometric, open, airy.
A rounded sans with smooth, continuous strokes and generously curved terminals throughout. The construction leans geometric, with near-circular bowls (notably in O/o and the numerals) and an overall soft, even rhythm. Corners are consistently rounded, counters are open, and joins stay simple, giving the letters a clear, uncluttered silhouette. Numerals match the letterforms with similarly rounded shapes and an even, contemporary texture in text.
Well-suited to interface labels, product branding, and editorial headlines where a friendly modern voice is desired. It also works for packaging, posters, and social graphics thanks to its rounded geometry and clean, high-contrast silhouettes on light backgrounds.
The overall tone is warm and approachable while still feeling contemporary and tidy. Its rounded details add a gentle, slightly playful character that reads as friendly rather than technical or severe.
The font appears designed to deliver a contemporary sans look with softened edges—prioritizing clarity and ease of reading while adding personality through rounded, geometric construction.
The design’s consistency comes from repeated circular motifs and rounded terminals across both uppercase and lowercase, which helps maintain a smooth, cohesive texture in longer passages. The shapes stay legible at display sizes while keeping a soft, non-abrasive presence.