Sans Normal Wiliv 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Averta Standard PE' by Intelligent Design, 'Madani' and 'Madani Arabic' by NamelaType, 'Devinyl' by Nootype, 'Morph' by TipoType, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, punchy, retro, friendly, quirky, attention grab, retro flavor, friendly impact, display emphasis, rounded, soft corners, bulky, compact, high impact.
A heavy, rounded sans with broad, compact shapes and softened joins that keep the forms friendly despite the strong weight. Curves are generously inflated and counters run fairly tight, producing a dense, poster-like color on the page. Several strokes show deliberate, slightly irregular inner cut-ins/notches that read like subtle inline chisel marks, adding texture without breaking the overall silhouette. Terminals tend toward blunt or softly angled endings, and the overall rhythm is even and sturdy with a mild cartoonish bounce in the lowercase.
Best suited to headline typography where weight and personality are assets: posters, product packaging, signage, and brand marks that need a friendly but forceful voice. It can also work for short UI or social graphics when a bold, playful emphasis is desired, but the dense texture suggests avoiding long body copy.
The tone is upbeat and attention-grabbing, with a distinctly retro display feel. Its rounded massing and decorative inner notches give it a fun, slightly mischievous personality that feels more informal than corporate.
The design appears intended as a high-impact display sans that combines rounded, approachable geometry with a distinctive decorative inner detailing. The goal seems to be instant visibility and memorability, evoking a retro-pop sensibility while remaining straightforward to read at larger sizes.
The uppercase has strong, simplified geometry (notably round O/Q forms and broad horizontals), while the lowercase stays highly legible with single-storey-style simplicity and wide bowls where applicable. Numerals match the same chunky, rounded construction, maintaining consistent weight and presence for headlines and short callouts.